Sales and business systems
AI that does the commercial work, not just the technical work
Account research, stakeholder maps, outreach sequences, and a full market-entry business plan. Same tools, applied where they pay.
Most AI content is about making machines do machine things. The higher-leverage move is pointing it at commercial work.
Account playbooks
I use the same stack to generate full account playbooks: stakeholder maps, value hypotheses per role, multi-touch outreach sequences with the messaging written per persona. The input is a company name and what I already know. The output is a document I would previously have spent a day on.
A market-entry plan
I also ran a full market-entry exercise on a consumer drinks concept: two-market analysis, the regulatory landscape including a specific ingredient reclassification risk that would have killed one product line, unit economics, supply chain options, and a phased roadmap.
The output that mattered was not the plan. It was the three gaps it exposed:
- No customer acquisition cost number, which made the whole channel strategy a guess.
- No product liability cover in the budget.
- A personal legal check I had to clear before incorporating.
The principle
AI is at its best when it tells you what you have not thought about. The job is not to ask it for a plan. The job is to ask it what is wrong with the plan.